If you have a cleaning business, you should consider creating cleaning flyers for it. In the past, businesses didn’t put a lot of thought and importance in cleaning service flyers. They would just make the flyers from scratch then distribute them in different venues. But with all the competition these days, you should create standout cleaning business flyers to spread the word of your business.
Cleaning Flyers
Information to include on your cleaning flyers
If you want to bring in more customers for your cleaning business, cleaning flyers can help you out. This is especially true if you want to start a marketing campaign for your business. For this, the first step is to find out the motivating factors of your potential customers.
Knowing your target audience helps you choose the best design for your cleaning service template. For instance, if your business mostly deals with people in a conservative neighborhood with mostly older residents, you may want to create a house cleaning flyer with a traditional design and easy to read fonts.
But if you’re located in an area where there are a lot of dorms, fraternity or sorority houses, and the like, you may want to go for flashier colors with fancy fonts. You may even throw in a bit of college humor to the text to make it more relatable.
If you have the time, you may even create more than one design to check which one generates more business for you. You can create these flyers from scratch or you can download one and customize the content as needed. Play around with the images, text, and color scheme to see which ones work best.
It’s important for you to experiment with the layout and placement of the images and text on your cleaning service flyer to draw the eye of your readers to the most important parts of your flyer. This may the contact information, the description of your services or any other element you want to highlight.
No matter what type of design you plan to use, you should include basic information on it. That way, you can come up with a cleaning service template that’s highly effective:
Headline
When it comes to flyers, you only have a couple of seconds to catch the attention of your readers. Therefore, you should make sure to come up with a short sentence or phrase that sums up your entire template. The headline must provide your readers with an idea of what the template is all about.
Name of your business and your contact details
You don’t have to make this information the main focus of your template. However, you must include this clearly so that any potential clients can reach out to you when they need to.
A description of your cleaning services
You must also clearly describe the cleaning services you offer. Remember that you’re creating cleaning business flyers which means that you don’t have a lot of space. Keep the information short so you don’t end up boring your potential customers.
Specifics
State how your cleaning business differs from others. Explain in short and attention-grabbing phrases why they should choose you. Also, highlight your specialty in terms of cleaning. All this information helps your business stand out from the competition.
Call to action
This is an important part of the flyer because it’s what motivates the potential clients to reach out to you as soon as possible. You can include a special offer or a special coupon for new customers who bring in the flyer. Get creative when you’re thinking about the call to action.
Cleaning Business Flyers
Tips for creating effective cleaning flyers
A well-made cleaning flyer creates a positive reaction in whoever reads it. The flyer starts a process which should end in a good conversion rate. It’s all about catching the attention of your potential customers in a matter of seconds and motivating them to take action which, in this case, is to call you.
Remember that the main purpose of your house cleaning flyer is to bring in more business. To help you create an effective cleaning service flyer, here are some tips for you to follow:
Make sure your cleaning service template is easy to scan in a matter of seconds
For your flyer to be as effective as possible, the readers must be able to get the idea of it in a matter of seconds. By scanning your flyer, the reader should already know what your business is all about, what services you offer, and how the reader benefits from your business.
When your flyer grabs the attention of the reader and communicates all of this information, the reader should then feel compelled to study the contents more. To make it highly readable, use three or four fonts which have slight differences with each other. Make sure these fonts complement each other while still conveying professionalism.
Don’t focus too much on your business
There’s nothing more boring than reading house cleaning flyers which only focus on the business. Although this tip seems counterproductive, it makes a lot of sense. No matter how great your business is, it’s never a good idea to go on and on about your business making this the sole focus of your flyer.
It would be a lot more effective if you provide the readers with information they want to know, and how they will benefit from your services. Create a list of features your company possesses which benefit your customers. You don’t have to say how fabulous your business. Instead, highlight the benefits.
Don’t include too much information in your flyer
Cleaning business flyers which contain too much information may trigger anxiety because it seems too demanding. You don’t have to include all of the information about your business and your services. Remember that the flyer should motivate the readers, not give them negative feelings.
Instead of creating long paragraphs about your cleaning business, why not try including bulleted lists? For instance, you can include a list of the services you offer like:
- Cleaning and sanitizing the toilet, bathtubs, showers, faucets, counters, and sinks.
- Shining chrome and mirrors.
- Vacuuming and sanitizing floors.
- Dusting baseboards and light fixtures.
- Spot cleaning walls and cabinet exteriors.
Make sure that the flyer is concise and clear
In your cleaning flyers, the elements which should stand out the most are the name of your business, your contact details, and the special services you offer. Think about flyers which you’ve seen and which have caught your attention. Often, it’s the simple ones which you remember the most.
Consider using pleasant color combinations with a couple of bullet points which describe your services. Such flyers are much easier to scan even when you post your flyer on a bulletin board for more people to see.
When it comes to choosing colors, try to stay away from those which are too loud. In the eyes of potential customers, loud colors convey inexperience and desperation. But this doesn’t mean that you shouldn’t use any colors at all. Just using black for the whole template and printing it on white-colored paper conveys disinterest and laziness.
Use relevant photos and images
Relevant means that you only include photos and images which relate directly to your cleaning business. Make sure to choose high-resolution images. Also, if you plan to include a picture of yourself or your entire team, choose a professional photo, not one that’s too informal like a selfie or a “groufie.”
To choose the best photo for your cleaning flyers, think like your potential customers. If you see a flyer with a photo of a girl smiling while wearing a tank top and shades and its advertising a babysitting service, would you reach out?
In the same way, if you include a photo of your entire team during your company picnic where you’re all dressed casually, do you think potential customers will give you a call? Even if you don’t have the budget for professional photography services, just make sure that you use a professional-looking photo.
Carpet Cleaning Flyers
Printing and distributing your cleaning flyers
If you want to save some money or if you don’t have enough funds, you may choose to print your cleaning service flyer at home. Of course, flyers printed by professional printing services have a much nicer appearance. This, in turn, inspires potential customers to call you for their cleaning needs.
If you have a small business and you only plan to print some flyers to distribute to the neighborhood, you can print these out at home. No matter how you get your flyers printed, the next step is to start distributing them to your target market. Go around the neighborhood and distribute copies of your flyer.
You may even give a few of your flyers to your local coffee shops, grocery stores, schools, restaurants, and other establishments. Just ask permission from the businesses first before you hang the flyers in these establishments. With a well-made flyer and a strategic plan for distribution, you may start experiencing better business in no time!